Three Tips to Self-Market Your Book
When you publish a book with a traditional publishing house most of the time the distribution and press is done for you. With self-publishing, the task of marketing your book falls on you. Self-marketing does not need to be overwhelming or scary. With these three tips and the help of Dellarte Press marketing services, you will be in good marketing hands.
First, you must know your audience. Know what they want, where they shop, where they live, what attracts them to a book, etc. There are plenty of studies and research on the Internet to help you answer those questions. Also, don’t forget about yourself if you are part of your target audience. What do you look for in a romance novel? Knowing your audience will determine how you spend the rest of your marketing and advertising dollars.
Second, start locally. If you live in Chicago it will be very difficult to get noticed in a New York market. Instead of wasting your time and money far away, start close to home with your local bookstores and libraries. Often, bookstores and libraries are happy to feature local authors. Approach a bookstore and/or library with confidence, samples of your book and other promotional materials. Dellarte Press offers various amounts of promotional materials such as bookmarks and postcards you could leave with a manager or head librarian. Also, ask about hosting a book signing or speaking event using our Book Signing Kit. Events are great ways for bookstores to sell books, libraries to welcome patrons and you and your book to get attention. If someone can’t give you a definitive answer about an event when you visit, make sure to call back and follow up.
Thirdly, don’t underestimate the power of printed and electronic press. Utilize Dellarte Press marketing services such as professionally written book reviews and press releases, printed promotional material, social media and author Web sites set up, e-mail marketing campaigns and strategic ad placement. These services will truly propel your book forward and make it stand out from the rest.
It’s a tough, competitive book world out there. Just sitting back and doing nothing to self-market your book will get you nowhere and you will get discouraged. We’re here to help you get the media attention and press you deserve.
Back to Articles Main | Read the Next: Why Authors Need a Social Media Presence